New WIC Food Package

Exciting news! 🎉 The #WICFoodPackage is getting an amazing upgrade, which means more options, flexibility in your food selections, culturally appropriate foods, and more access to fruits and vegetable. Learn how you can enroll https://ow.ly/qWmI50RbOyp

Other enhancements include, but are not limited to:

• Culturally Appropriate Options Increased: The updated WIC food packages now offer

a more comprehensive list of culturally appropriate food options, empowering

participants to make choices that align with their cultural preferences and dietary needs.

• More Choice and Flexibility: Participants will have increased choice and flexibility in

selecting foods that best suit their preferences and nutritional requirements. The

introduction of smaller package sizes and expanded substitution patterns enhances the

shopping experience for WIC families.

• Expanded Cash Value Benefit (CVB) Made Permanent: The enhanced Cash Value

Benefit, which has helped participants purchase more fruits and vegetables in recent

years, is now a permanent fixture of the WIC program. This development comes at a

critical time, as rising food costs underscore the importance of increasing access to

healthy foods.

• Based on an Independent, Science-Based Process: USDA’s updates to the WIC food

packages are grounded in an independent, science-based review process, which is the

cornerstone of WIC’s public health success. These revisions build upon prior updates

and are expected to yield similarly positive health outcomes for participants.

In a statement, the National WIC Association (NWA) expressed support for these science-based

updates, emphasizing the importance of swift implementation to ensure WIC families can

access additional healthy foods without delay.

“In a time of rising food insecurity and high food costs, increasing participants’ purchasing power

for healthy foods is critical,” said Georgia Machell, NWA President & CEO. “The updates also

provide participants with greater choice and flexibility, including a more comprehensive list of

culturally appropriate food options, that will make it easier for participants to maximize their

benefits.”